CFR Chemicals - New Sales Activity
04-20-2009
Diversified Industries Ltd. (DVS) is pleased to announce that CFR Chemicals Inc. (CFR)
has been chosen to supply various commodity chemicals to a mid-sized natural gas
producer in west central Alberta. The Company anticipates this new account will
represent an increase in annual revenue of between $2.75 and $3.5 million, more than
10% of the current annual revenue. CFR’s recent sales expansion and new initiatives
are to be credited for this success.

Hydrogen Sulphide scavenger success:
Two large Alberta based oil and gas producers have recently begun purchasing
Diversified’s hydrogen sulphide scavenger StaSweet 6000. This is indicative of the
steady increase in the acceptance of this patented product as its benefits become more
apparent. The driving force behind the acceptance and resulting increase in sales
activity of StaSweet 6000 is its performance and environmental and health benefits.
This together with the ability for most users to switch from their current products with
little or no change to their operations allows an easy introduction for new customers to
this relatively new product.
The Company is in the final stages of preparing the first shipment of this scavenger
product to the Middle East to fill the requirements of the contract announced on Feb 19th
2009. While the initial contract represents approximately $600,000 in chemical sales, it
is anticipated that the long term requirements for this customer will be in excess of $2.5
million annually. The system and application of the chemicals is expected to be in
service by the middle of August, 2009.

Sales and Marketing Expansion:
CFR is pleased to announce the hiring of two new sales people to expand sales in the oil
and gas and industrial markets throughout western Canada. Both individuals come with
in excess of 20 years of relevant chemical sales experience to the oil and gas industry
and together have generated in excess of $25 million in annual sales in recent years.
Further expansion initiatives include the creation of a Vice President of Corporate Sales
and a Vice President – Well Stimulation Division. Both positions have been filled by new
hires whose focus will be to strengthen the Companies’ profile and introduce CFR’s
specialty and commodity chemicals to a larger number of oil and gas producers mainly
in the Calgary area. CFR believes there are tremendous opportunities at the moment
and the company will be in a very strong position as each of these individuals begin to
lend their individual strengths and expertise to the companies’ business development
efforts.

For more information visit www.dvsind.com or www.cfrchemicals.com

On behalf of the Board of Directors:
"Darren J. Lamothe"
_____________________________
Darren J. Lamothe, President/CEO
For investor information, please contact;
Darren Lamothe, President/CEO
Tomas Marshall, CFO
Phone: (403) 346-2149
e-mail: dlamothe@cfrchemicals.com
e-mail : tmarshall@cfrchemicals.com
Parkland Mall, Suite 915
4747 – 67th Street
Red Deer, AB T4N 6H3
Statements made in this news release that relate to future plans, expectations, events or performances are forwardlooking
statements. Such statements involve risks and uncertainties and are based on current expectations.
Consequently, actual results could differ materially from the expectations expressed in these forward-looking statements.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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